Custom stickers are an effective and affordable way to promote your brand and get the word out. Whether you’re looking for giveaways, marketing campaigns, or just a bit of flair, custom stickers can be used in many ways to ensure your message is seen. But before you jump right into buying custom stickers for your business, there are some things you should know first.
In this guide, we will cover all the basics of creating custom stickers that stand out from the crowd – from choosing the right materials and colors to designing a sticker that makes an impact. So if you’re ready to take your branding up a notch with custom stickers, read on!
Custom Stickers vs Regular
Regular stickers may serve their purpose of labeling or decorating, but they lack the charm and uniqueness of custom stickers. With regular stickers, you’re stuck with generic designs and shapes that fail to grab attention. On the other hand, custom stickers let your creativity run wild by creating a design that represents your brand, personality, or message. You have complete control over the size, material, and shape of the sticker so that it can be used on any surface, whether it’s a laptop, car window or coffee mug. So, if you want your brand to stand out and make an impact, custom stickers are the way to go.
Creating Your Own Design
Before you start designing, take the time to brainstorm ideas for a design that reflects your brand and grabs people’s attention. It could be something simple like a logo or slogan, or more complex like a pattern or illustration. Whatever you decide on, make sure it’s unique and stands out from the rest. You can also look at what other businesses are doing for inspiration. Remember that your design needs to be printed onto a sticker, so it’s best to submit print-ready vector graphics and avoid intricate details or shading.
Choosing a Material
The type of material you choose will depend on the type of environment in which your stickers will be used. For outdoor stickers, choose a material that can withstand different weather conditions and wear and tear. Vinyl tends to be the best one-fits-all solution that is also waterproof. You can go with a glossy or matte finish for an eye-catching look for indoor use.
Picking a Size
The size of the sticker is just as important as the design. It should be big enough to grab attention yet small enough to fit wherever you want it. Consider how the sticker will be used, what surfaces it will stick on, and budget constraints before settling on a size.
Selecting a Shape
The right shape is essential for making sure your design stands out. You can choose from circles, squares, ovals, and other shapes as well as kiss cuts vs die cuts. Kiss cut stickers are cut around the design, leaving the backing paper intact, while die cut stickers are cut out in the exact shape of your design. When choosing a shape, there’s no right or wrong answer. It all depends on what you want your sticker to look like and where it will be used.
Once you’ve gone through these steps, you’re ready to start designing your custom stickers. With a bit of creativity and a bit of research, you can create unique and eye-catching stickers that will make a lasting impression on your customers. Good luck!
